Fidelity Go is Fidelity’s robo-advisor — free for accounts under $25,000, with no fund expenses (it uses 0.00% Fidelity Flex funds), and no minimum investment. Above $25,000, Fidelity charges 0.35% annually and adds access to coaching calls with a Fidelity financial advisor. For beginners and IRA investors under $25,000, Fidelity Go is one of the most cost-effective managed investment options available.
Key fact: At under $25,000, Fidelity Go costs nothing — $0 management fee, $0 fund expense ratios, $0 minimum.
Fidelity Go at a Glance
| Feature | Under $25,000 | $25,000 and Above |
|---|---|---|
| Management fee | $0 | 0.35% annually |
| Fund expense ratios | 0.00% (Fidelity Flex) | 0.00% (Fidelity Flex) |
| Account minimum | $0 | $0 |
| Human advisor access | No | Coaching calls included |
| Tax-loss harvesting | No | No |
| Automatic rebalancing | Yes | Yes |
| Available account types | Roth IRA, Traditional IRA, Taxable | Same |
How Fidelity Go Works
Fidelity Go uses a short questionnaire to assess your goals, time horizon, and risk tolerance. Based on your answers, it assigns one of several pre-built portfolios made up exclusively of Fidelity Flex mutual funds — proprietary funds with 0.00% expense ratios unavailable outside Fidelity Go.
Example portfolio allocations:
| Risk Level | Stocks | Bonds | Short-Term Investments |
|---|---|---|---|
| Aggressive | 85% | 15% | 0% |
| Balanced | 60% | 35% | 5% |
| Conservative | 30% | 55% | 15% |
Fidelity automatically rebalances your portfolio when it drifts meaningfully from target allocations. You can update your risk level at any time through the Fidelity app.
Fidelity Go vs. Competitors
| Robo-Advisor | Fee | Minimum | Tax-Loss Harvesting | Fund Costs |
|---|---|---|---|---|
| Fidelity Go | 0% / 0.35% | $0 | No | 0.00% |
| Schwab Intelligent Portfolios | 0% | $5,000 | Yes ($50K+) | 0.10–0.15% avg |
| Betterment | 0.25% | $0 | Yes | ~0.07% avg |
| Wealthfront | 0.25% | $500 | Yes | ~0.07% avg |
| Merrill Guided Investing | 0.45% | $1,000 | No | ~0.08% avg |
| Vanguard Digital Advisor | ~0.15% | $100 | No | ~0.10% avg |
Fidelity Go wins on cost for accounts under $25,000 — it is the only major robo-advisor that is entirely free (fee + fund costs) with no minimum. Schwab Intelligent Portfolios is also free but requires $5,000 and has a cash drag. Betterment and Wealthfront offer tax-loss harvesting that Fidelity Go lacks.
When Fidelity Go Makes Sense
Use Fidelity Go if:
- You have under $25,000 and want truly zero-cost automated investing
- You want a Roth or Traditional IRA invested automatically with no fund expenses
- You prefer Fidelity’s app and ecosystem and want everything in one place
- You do not need tax-loss harvesting (especially relevant if this is a retirement account)
Consider alternatives if:
- You have $50,000+ in a taxable account and want tax-loss harvesting → Betterment or Wealthfront
- You have $5,000+ and the free fee at $0.00% all-in matters most → Schwab Intelligent Portfolios
- You want to choose your own funds → Self-directed Fidelity account with FZROX and FZILX
Fidelity Go Inside an IRA: The Best Use Case
The strongest use case for Fidelity Go is inside a Fidelity IRA — specifically a Roth IRA for younger investors. Here is why:
- Tax-loss harvesting irrelevance: In a Roth IRA, gains are tax-free anyway. The lack of tax-loss harvesting in Fidelity Go is not a meaningful disadvantage.
- True zero cost: Under $25,000, you pay nothing. On a $7,000 annual contribution over 3 years ($21,000), you pay $0 in management fees while Betterment would charge you ~$52.
- No minimum friction: Start investing the day you open your Roth IRA with whatever amount you have.
- Automatic rebalancing: Your IRA stays diversified without any action on your part.
For the full Fidelity brokerage overview, see the Fidelity review. For all managed portfolio options, see our best brokerage accounts guide.
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