Fidelity Go is Fidelity’s robo-advisor — free for accounts under $25,000, with no fund expenses (it uses 0.00% Fidelity Flex funds), and no minimum investment. Above $25,000, Fidelity charges 0.35% annually and adds access to coaching calls with a Fidelity financial advisor. For beginners and IRA investors under $25,000, Fidelity Go is one of the most cost-effective managed investment options available.

Key fact: At under $25,000, Fidelity Go costs nothing — $0 management fee, $0 fund expense ratios, $0 minimum.

Fidelity Go at a Glance

Feature Under $25,000 $25,000 and Above
Management fee $0 0.35% annually
Fund expense ratios 0.00% (Fidelity Flex) 0.00% (Fidelity Flex)
Account minimum $0 $0
Human advisor access No Coaching calls included
Tax-loss harvesting No No
Automatic rebalancing Yes Yes
Available account types Roth IRA, Traditional IRA, Taxable Same

How Fidelity Go Works

Fidelity Go uses a short questionnaire to assess your goals, time horizon, and risk tolerance. Based on your answers, it assigns one of several pre-built portfolios made up exclusively of Fidelity Flex mutual funds — proprietary funds with 0.00% expense ratios unavailable outside Fidelity Go.

Example portfolio allocations:

Risk Level Stocks Bonds Short-Term Investments
Aggressive 85% 15% 0%
Balanced 60% 35% 5%
Conservative 30% 55% 15%

Fidelity automatically rebalances your portfolio when it drifts meaningfully from target allocations. You can update your risk level at any time through the Fidelity app.


Fidelity Go vs. Competitors

Robo-Advisor Fee Minimum Tax-Loss Harvesting Fund Costs
Fidelity Go 0% / 0.35% $0 No 0.00%
Schwab Intelligent Portfolios 0% $5,000 Yes ($50K+) 0.10–0.15% avg
Betterment 0.25% $0 Yes ~0.07% avg
Wealthfront 0.25% $500 Yes ~0.07% avg
Merrill Guided Investing 0.45% $1,000 No ~0.08% avg
Vanguard Digital Advisor ~0.15% $100 No ~0.10% avg

Fidelity Go wins on cost for accounts under $25,000 — it is the only major robo-advisor that is entirely free (fee + fund costs) with no minimum. Schwab Intelligent Portfolios is also free but requires $5,000 and has a cash drag. Betterment and Wealthfront offer tax-loss harvesting that Fidelity Go lacks.


When Fidelity Go Makes Sense

Use Fidelity Go if:

  • You have under $25,000 and want truly zero-cost automated investing
  • You want a Roth or Traditional IRA invested automatically with no fund expenses
  • You prefer Fidelity’s app and ecosystem and want everything in one place
  • You do not need tax-loss harvesting (especially relevant if this is a retirement account)

Consider alternatives if:

  • You have $50,000+ in a taxable account and want tax-loss harvesting → Betterment or Wealthfront
  • You have $5,000+ and the free fee at $0.00% all-in matters most → Schwab Intelligent Portfolios
  • You want to choose your own funds → Self-directed Fidelity account with FZROX and FZILX

Fidelity Go Inside an IRA: The Best Use Case

The strongest use case for Fidelity Go is inside a Fidelity IRA — specifically a Roth IRA for younger investors. Here is why:

  1. Tax-loss harvesting irrelevance: In a Roth IRA, gains are tax-free anyway. The lack of tax-loss harvesting in Fidelity Go is not a meaningful disadvantage.
  2. True zero cost: Under $25,000, you pay nothing. On a $7,000 annual contribution over 3 years ($21,000), you pay $0 in management fees while Betterment would charge you ~$52.
  3. No minimum friction: Start investing the day you open your Roth IRA with whatever amount you have.
  4. Automatic rebalancing: Your IRA stays diversified without any action on your part.

For the full Fidelity brokerage overview, see the Fidelity review. For all managed portfolio options, see our best brokerage accounts guide.

WealthVieu
Written by WealthVieu

WealthVieu researches and writes data-driven personal finance guides using primary sources including the IRS, Bureau of Labor Statistics, Federal Reserve, and Census Bureau.

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