E*TRADE (now part of Morgan Stanley) is one of the oldest and most established online brokers, with powerful trading platforms and a full range of account types. Robinhood disrupted the brokerage industry by making commission-free trading and fractional shares mainstream. Both charge $0 for stock and ETF trades, but their target users differ significantly.
E*TRADE vs. Robinhood: Quick Comparison
| Feature | E*TRADE | Robinhood |
|---|---|---|
| Commission (stocks/ETFs) | $0 | $0 |
| Mutual funds | Yes (thousands) | No |
| Options | $0.65/contract ($0.50 for active) | $0 |
| Bonds/CDs | Yes | Limited |
| Fractional shares | Limited (some stocks) | Yes ($1 min, wide range) |
| Retirement accounts | Full range (IRA, SEP, SIMPLE, etc.) | Roth + Traditional IRA |
| Robo-advisor | Core Portfolios | None |
| Banking | No | Cash management (debit card) |
| Research tools | Extensive (Morgan Stanley) | Basic |
| Cryptocurrency | No (ETFs only) | Yes (crypto + wallets) |
| SIPC protection | Yes ($500K) | Yes ($500K) |
| Monthly fee | $0 | $0 (Gold: $5/mo) |
| Trading platforms | Web, Power E*TRADE | Mobile only |
Trading & Commissions
Both charge $0 for US stocks and ETFs.
Key differences:
- Options: E*TRADE charges $0.65/contract (or $0.50 for active traders with 30+ trades/quarter). Robinhood charges $0 — a meaningful advantage for frequent options traders.
- Mutual funds: E*TRADE offers thousands, including no-transaction-fee funds. Robinhood offers none.
- Bonds: E*TRADE provides Treasuries, corporate bonds, and CDs. Robinhood offers limited fixed-income exposure.
Investment Options
E*TRADE
- US stocks and ETFs
- Mutual funds (thousands including Morgan Stanley funds)
- Options (multi-leg strategies, all levels)
- Bonds, Treasuries, CDs
- International stocks (ADRs)
- Robo-advisor: E*TRADE Core Portfolios
- Futures (via E*TRADE Futures)
Robinhood
- US stocks and ETFs (fractional shares, $1 minimum)
- Options ($0/contract)
- Cryptocurrency (Bitcoin, Ethereum, and others)
- No mutual funds; limited bonds
Power E*TRADE vs. Robinhood
ETRADE’s biggest differentiator is **Power ETRADE** — its professional-grade desktop and mobile trading platform:
- Advanced charting with 100+ technical studies
- Live options chain scanning
- Earnings analysis tools
- Strategy builder for complex multi-leg options
- Paper trading (practice account)
Robinhood has a clean, streamlined app ideal for beginners — but it lacks the depth of Power E*TRADE for serious traders.
Retirement Accounts
E*TRADE offers:
- Traditional IRA, Roth IRA
- SEP-IRA, SIMPLE IRA
- 401(k) rollover IRA
- Inherited IRA
- Custodial accounts (UGMA/UTMA)
Robinhood offers:
- Roth IRA, traditional IRA
- 3% IRA contribution match for Gold members (as of 2026)
ETRADE’s account variety is significantly broader. For retirement planning, ETRADE provides more flexibility.
Robinhood IRA Match: Is It Worth It?
Robinhood Gold costs $5/month ($60/year). The 3% IRA match (as of 2026) on a maximum $7,000 contribution = $210/year. Net benefit: $150/year for maximum IRA contributors. The match is held for 5 years — withdrawing early forfeits it. For disciplined long-term savers, this is a genuine advantage.
E*TRADE has no IRA contribution match.
Research & Tools
E*TRADE:
- Backed by Morgan Stanley research
- Stock screeners with 100+ filters
- Third-party research from multiple providers
- Options analytics and probability tools
- Retirement planning calculators
Robinhood:
- Basic price charts
- Limited analyst ratings
- News feed
- Simple portfolio overview
For research-driven investors, E*TRADE is in a different league.
Who Should Use E*TRADE?
- Active options traders who want sophisticated tools (Power E*TRADE)
- Long-term investors who need mutual funds, bonds, and full IRA options
- Traders who want the depth of Morgan Stanley research integration
- Investors rolling over a 401(k) to an IRA
Who Should Use Robinhood?
- Mobile-first beginners who want a simple, clean experience
- Investors who want $0 options commissions
- Crypto investors who want equities and crypto in one app
- IRA contributors who want the 3% Gold contribution match
Internal Links
- E*TRADE vs. Fidelity: full comparison
- E*TRADE vs. Schwab: which is better?
- E*TRADE Core Portfolios review
- Power E*TRADE platform guide
- How to open an E*TRADE account
- E*TRADE investing hub
Bottom Line
E*TRADE wins for active traders who need Power ETRADE’s professional tools, options analytics, and mutual fund access. Robinhood wins for simplicity, $0 options commissions, and crypto access. If you’re a long-term investor deciding between the two, ETRADE’s breadth of accounts and investment options gives it the edge. If you want the lowest-cost options trading and a clean mobile experience, Robinhood is hard to beat.
This article is for educational purposes only. All investments carry risk, including the possible loss of principal.
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